Crypto Stream
a digital service that incentivizes and rewards live streamers with cryptocurrency
Problem
CryptoStream launched as a Web3 gaming platform but struggled to gain traction. The onboarding felt complicated, trust in the platform was low, and players quickly lost interest. With Web3 gaming still unfamiliar to many, the challenge was finding a way to grow a loyal user base while staying profitable.
Opportunity
The global eSports market is expected to surpass $5 billion by 2025.
By integrating cryptocurrency rewards into live gaming streams, CryptoStream saw an opportunity to stand out—turning payments into powerful incentives that could attract new players and keep them engaged.
Role
UX Designer
Client
Personal Project Springboard Bootcamp [Based on a real cryptocurrency]
Timeline
52 weeks
Skills
Figma, Prototyping, User Research, Usability Testing, Wireframing
Crypto Stream is a platform that builds a bridge between the esports and crypto world. This live streaming mobile application gives gamers the ability to make money through its cryptocurrency, CS token.
Esports with competitive gaming is a highly lucrative industry worth nearly $1 billion dollars. The client wanted to target the gamer audience since there is no mature video game live streaming application available that incorporates cryptocurrency features for this market.
Solution
I talked to gamers, built user personas, and mapped the journey from signup to gameplay. Then I:
Simplified wallet setup.
Improved onboarding flows.
Made the platform feel more secure and welcoming.
Key Questions:
Would viewers of live streams use this app to tip gamers?
Would viewers want to tip in crypto?
Would gamers want to receive crypto?
Would viewers and gamers want to use a relatively new token, ie. CS?
Impact
Potential for higher user engagement
Potential for better player retention
Potential for increased trust in the platform
Potential for a stronger bridge between traditional and Web3 gamers
Competitor: Twitch
👥 Nearly 75% of Twitch users are under 35
🌍 21% from the US, followed by Russia and Germany
🎮 Twitch Streamer Earnings
👾 Small Streamers: $50 – $1.5K / month
🎤 Mid-Tier Streamers: $5K – $30K / month
⭐ Top Streamers: $100K – $200K / month
📺 Ad Revenue: $3.50 / 1,000 views
Tipping User Flow
Viewer: Wants to tip their favorite streamer with currency or crypto
Research and Discovery
Survey Results
I developed an online screener survey on Google Forms and asked them to fill it out.
25 individuals completed the survey
60% of respondents did not watch live streams [video game services] but 40% of respondents did
64% of users are aware of cryptocurrencies.
36% own cryptocurrencies while 56% do not and also have no interest in it.
56% of respondents:
Have no interest in crypto and don’t own it.
Design
Designing for Clarity and Efficiency
Assigned unique colors to usernames in chat, improving readability and helping users quickly distinguish participants.
Organized watch time, revenue, followers, and subscriber metrics into four cards, making key information glanceable and easy to interpret.
Added a line graph to show revenue over time, allowing users to track monetization trends at a glance.
Provided withdrawal options for full amount, last withdrawal, or custom amount, reducing friction and giving users control over their funds.
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